Branded Channels » What would Google do

Interview Jeff Jarvis – What Would Google Do

Richard van den Boogaard — Fri, 17 Apr 2009 16:37:08 +0000

Following his keynote speech this week at The Next Web Conference 2009, I had a chance to interview Jeff Jarvis, author of the book “What Would Google Do?”

Jeff Jarvis on branded channels

Richard van den Boogaard — Tue, 24 Mar 2009 08:45:37 +0000

In a recent e-mail conversation, Jeff Jarvis, owner of Buzzmachine and author of What Would Google Do (WWGD)?, expressed the following opinion on branded channels:

“I agree on the branded channel approach and think that media companies had better get themselves into a position of helping marketers in such a way.”

Thanks for that, Jeff.

New business models for print publishers

Richard van den Boogaard — Tue, 20 Jan 2009 22:33:29 +0000

Jeff Jarvis (Buzzmachine) released an interesting article. First, it ‘exposes’ the great lie of print advertising – every advertiser pays for every reader. Next, it turns to alternative business models.

In particular, I kinda like these ones:

New advertisers (Google did it, why can’t you?)
Glam Model (Sounds like branded channels to me!)
News as an ecosystem (readers respond; use it well)

Continue reading The Lie of Print Advertising on Buzzmachine.