Recently, I posted an article on ReelSEO.com which discusses the features I like to see included in the forthcoming Canon EOS 5D mark III, the successor to the wildly successful DSLR that democratized filmmaking – the Canon 5D mark II. Please feel free to read/comment on it here: Canon 5D Mark III: The Ultimate Feature Request List For DSLR Video.
In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. Continue reading »
Last week, I held an interview with Mascha Driessen of Google The Netherlands, following her presentation at the Broadcast Business Club. Since 1 February 2009, Mascha is responsible for sales on YouTube and Display advertising at Google. She is a veteran in the media industry with previous jobs in broadcasting (RTL, Endemol) and online (WebAds). Although she was not at liberty to make any specific promises (see how she evades my questions in the video below), Mascha talks about some of the things Google is looking into with respect to YouTube. For example, possibilities for designated sponsors around a brand channel and in-video advertising on brand channels. Enjoy.
Recently, I submerged myself into the world of Search Engine Optimization Strategies at SES Amsterdam. I had one mission – find out what the status was of Video SEO in the Netherlands. Aside from a few experiments, not that much is happening. Even though many Dutch SEO experts believe the future and implications of video will be huge, few of them are actually convincing clients to step into this space – now. Everyone seems to be waiting for the holy grail of universal or blended search in Google, meanwhile they seem to choose to ignore leading video search engines like YouTube or other video sharing sites. Continue reading »
Recently, Branded Channels has become a professional partner of TubeMogul. TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites. Using their platinum services, Branded Channels is able to service clients with video content syndication and video tracking needs.
“TubeMogul is interested in expanding to other markets, which includes Europe”, says David Burch of TubeMogul, “Richard was quick to understand the benefits that TubeMogul delivers in terms of content syndication and video tracking. We look forward to working with Richard, through his newly formed consultancy Branded Channels.”
TubeMogul allows for efficient video content syndication on multiple video networks with a single upload. Supported sites include YouTube, MySpace Video, Metacafe, Revver, Blip.tv, Vimeo and many others. Using TubeMogul for video syndication provides the efficiency many brands need when distributing to branded channels on multiple video platforms.
Another great feature of TubeMogul is the extensive video tracking services offered. With TubeMogul, Branded Channels is capable of tracking any YouTube channel. Reports on individual or multiple video channels are now available.
For for information, please contact Richard van den Boogaard at richard[at]brandedchannels.com or +31 6 52 368 276.
Aside from UGC content YouTube features a great deal of content from well-known media brands. Recently, Dutch advertisers have begun claiming attention with a branded channel on the world’s most popular video platform. This article focuses on the differences between partner and branded channels, provides a feature overview as well as a few practical tips. Continue reading »
Welcome to Branded Channels
Branded Channels is a video marketing consultancy founded by Richard van den Boogaard.
Branded Channels provides fresh thinking on video content syndication, as well as creative video content development & production and channel management services. Also available: (competitive) video tracking reports.
In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. 
Recently, Branded Channels has become a professional partner of 
Aside from UGC content YouTube features a great deal of content from well-known media brands. Recently, Dutch advertisers have begun claiming attention with a branded channel on the world’s most popular video platform. This article focuses on the differences between partner and branded channels, provides a feature overview as well as a few practical tips. 
