video marketing

Richard van den Boogaard blogger on ReelSEO

Wednesday, August 26th, 2009, 106 views
by Richard van den Boogaard

With an article entitled, “YouTube brand channels – The Missing Link“, Richard van den Boogaard started blogging today for the world’s key source in video marketing, ReelSEO.com.

In the article, Richard discusses why Google should enable advertisers to start building traffic from their own content on YouTube back to their own site. Currently, this is not possible. With an estimated 3-15% of views currently being monetized on YouTube, Google could easily increase this value by allowing advertisers to buy ads against their own content on YouTube.

YouTube partners to sell ads direct

Monday, July 6th, 2009, 378 views
by Richard van den Boogaard

In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. Continue reading »

Beet.tv: Interview Alexandra Levy (Google)

Sunday, June 14th, 2009, 238 views
by Richard van den Boogaard

Google’s Alexandra Levy, director of branded entertainment was interviewed by Beet.TV earlier this week at the Digitas New Front in New York earlier this week. She talked to Beet.TV’s Daisy Whitney about the partnership with Carl’s Jr. that rolled out this week. Google and YouTube are creating custom content for Carl’s Jr. to distribute across the Google content network and on a newly created brand channel on YouTube.

Thanks to Beet.TV.

7 tips to Google on YouTube branded channels

Wednesday, April 22nd, 2009, 1,477 views
by Richard van den Boogaard

Over the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7  tips to Google for improvement of YouTube.

Continue reading »