Schmidt painted a long term picture between 10 and 15 years to an audience at the Royal Television Society in Cambridge: “We’re going to go all out on all of them to ensure that if you have great content, as people in your society do, then you can decide if you want it to be advertising supported or if you want people to pay a subscription”, Schmidt said. He also claimed that Google has already generated between $5 and $6 billion through its AdSense model. Schmidt: “Our goal is to make large amounts of money for our content partners.”

Unlike Bebo and MySpace who have started to commission their own content, Schmidt said Google will not go into content: “We are a technology company.”

See full report at Broadband TV News