partner channels

YouTube glitch: autoplay feature on user channels

Friday, August 14th, 2009, 327 views
by Richard van den Boogaard

Apparently, the programmers at YouTube have managed to mix up functionality between user and partner/brand channels. Normally, brand and partner channels have autoplay on the selected video, when users visit their channel page. User channels, instead, require users to click the video in order to play it (clik-to-play).

Right now, selected videos on user channels have autoplay, while videos on brand and partner channels feature click-to-play.

How long this glitch will be live is unknown.

Update: 11:45 PM – The bug is now fixed by YouTube. All things back to normal.

7 tips to Google on YouTube branded channels

Wednesday, April 22nd, 2009, 1,477 views
by Richard van den Boogaard

Over the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7  tips to Google for improvement of YouTube.

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YouTube: Branded channels versus partner channels

Monday, January 21st, 2008, 736 views
by Richard van den Boogaard

Aside from UGC content YouTube features a great deal of content from well-known media brands.  Recently, Dutch advertisers have begun claiming attention with a branded channel on the world’s most popular video platform. This article focuses on the differences between partner and branded channels, provides a feature overview as well as a few practical tips. Continue reading »