Content Syndication Strategies
Friday, September 18th, 2009, 107 views
by Richard van den Boogaard
According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »
Wednesday, September 16th, 2009, 91 views
by Richard van den Boogaard
It’s all about metadata baby. That certainly applies to video marketing. Until search engines are able to really read audio or video (if ever), we depend on the data that describes the data. With the introduction of the beta version of Adobe Story, Adobe starts recording metadata where it should – in the pre-production phase of video. Interesting development, but not a panacea. Continue reading »
Monday, July 6th, 2009, 378 views
by Richard van den Boogaard
In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. Continue reading »
Wednesday, April 22nd, 2009, 1,477 views
by Richard van den Boogaard
Over the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7 tips to Google for improvement of YouTube.
