media

Interbrand’s Top 100: Financials & automotive suffer, Google rises

Sunday, September 20th, 2009, 234 views
by Richard van den Boogaard

Recently, Interbrand, the company that keeps track of the 100 strongest brands in an annual update, published the 2009 rankings. Most remarkable findings include that the major financials pay a price as a result of the financial crisis, Google rises once again and several new brands enter the charts. Continue reading »

7 tips to Google on YouTube branded channels

Wednesday, April 22nd, 2009, 1,484 views
by Richard van den Boogaard

Over the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7  tips to Google for improvement of YouTube.

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