media

Cameras on-board? Fly KLM Air France / Transavia!

It is a common theme for photographers and cameramen alike – whenever you have to travel by air, bringing along your equipment can be a tricky thing to arrange for. Most established media (TV, print press, etcetera) already know their ways with airlines. But for us independent freelancers, knowing how the procedures work is something that’s not easy to find out. For one, no airline website has any mention of a special arrangement for media. Continue reading »

Interbrand’s Top 100: Financials & automotive suffer, Google rises

interbrandRecently, Interbrand, the company that keeps track of the 100 strongest brands in an annual update, published the 2009 rankings. Most remarkable findings include that the major financials pay a price as a result of the financial crisis, Google rises once again and several new brands enter the charts. Continue reading »

7 tips to Google on YouTube branded channels

introOver the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7  tips to Google for improvement of YouTube.

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