Content Syndication Strategies
Sunday, September 20th, 2009, 234 views
by Richard van den Boogaard
Recently, Interbrand, the company that keeps track of the 100 strongest brands in an annual update, published the 2009 rankings. Most remarkable findings include that the major financials pay a price as a result of the financial crisis, Google rises once again and several new brands enter the charts. Continue reading »
Friday, September 18th, 2009, 107 views
by Richard van den Boogaard
According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »
Monday, May 4th, 2009, 1,126 views
by Richard van den Boogaard
Last week, I held an interview with Mascha Driessen of Google The Netherlands, following her presentation at the Broadcast Business Club. Since 1 February 2009, Mascha is responsible for sales on YouTube and Display advertising at Google. She is a veteran in the media industry with previous jobs in broadcasting (RTL, Endemol) and online (WebAds). Although she was not at liberty to make any specific promises (see how she evades my questions in the video below), Mascha talks about some of the things Google is looking into with respect to YouTube. For example, possibilities for designated sponsors around a brand channel and in-video advertising on brand channels. Enjoy.
Monday, April 6th, 2009, 119 views
by Richard van den Boogaard
Recently, I submerged myself into the world of Search Engine Optimization Strategies at SES Amsterdam. I had one mission – find out what the status was of Video SEO in the Netherlands. Aside from a few experiments, not that much is happening. Even though many Dutch SEO experts believe the future and implications of video will be huge, few of them are actually convincing clients to step into this space – now. Everyone seems to be waiting for the holy grail of universal or blended search in Google, meanwhile they seem to choose to ignore leading video search engines like YouTube or other video sharing sites. Continue reading »
Tuesday, March 24th, 2009, 61 views
by Richard van den Boogaard
In a recent e-mail conversation, Jeff Jarvis, owner of Buzzmachine and author of What Would Google Do (WWGD)?, expressed the following opinion on branded channels:
“I agree on the branded channel approach and think that media companies had better get themselves into a position of helping marketers in such a way.”
Thanks for that, Jeff.
Monday, January 21st, 2008, 736 views
by Richard van den Boogaard
Aside from UGC content YouTube features a great deal of content from well-known media brands. Recently, Dutch advertisers have begun claiming attention with a branded channel on the world’s most popular video platform. This article focuses on the differences between partner and branded channels, provides a feature overview as well as a few practical tips. Continue reading »
