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	<title>Branded Channels &#187; content</title>
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	<description>Content Syndication Strategies</description>
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		<title>Google CEO Eric Schmidt: YouTube to support subscriptions and micropayments</title>
		<link>http://www.brandedchannels.com/2009/09/18/youtube-to-support-subscriptions-and-micropayments/</link>
		<comments>http://www.brandedchannels.com/2009/09/18/youtube-to-support-subscriptions-and-micropayments/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 12:23:00 +0000</pubDate>
		<dc:creator>Richard van den Boogaard</dc:creator>
				<category><![CDATA[Business models]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Cambridge]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[micropayments]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[Royal Television Society]]></category>
		<category><![CDATA[subscriptions]]></category>

		<guid isPermaLink="false">http://www.brandedchannels.com/?p=333</guid>
		<description><![CDATA[According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Schmidt painted a long term picture between 10 and 15 [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-334" style="border: 0pt none;" title="ericschmidt" src="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/09/ericschmidt.png" alt="ericschmidt" width="138" height="100" />According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well.<span id="more-333"></span></p>
<p>Schmidt painted a long term picture between 10 and 15 years to an audience at the Royal Television Society in Cambridge: <em>&#8220;We&#8217;re going to go all out on all of them to ensure that if you have great content, as people in your society do, then you can decide if you want it to be advertising supported or if you want people to pay a subscription&#8221;</em>, Schmidt said. He also claimed that Google has already generated between $5 and $6 billion through its AdSense model. Schmidt: <em>&#8220;Our goal is to make large amounts of money for our content partners.&#8221;</em></p>
<p>Unlike Bebo and MySpace who have started to commission their own content, Schmidt said Google will not go into content: <em>&#8220;<span id="msgtxt4059063736">We are a technology company.&#8221;</span></em></p>
<p>See full report at <a href="http://bit.ly/pWUpR" target="_blank">Broadband TV News</a></p>
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		<title>Branded Channels to use TubeMogul services</title>
		<link>http://www.brandedchannels.com/2009/03/18/branded-channels-to-use-tubemogul-services/</link>
		<comments>http://www.brandedchannels.com/2009/03/18/branded-channels-to-use-tubemogul-services/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 13:27:39 +0000</pubDate>
		<dc:creator>Richard van den Boogaard</dc:creator>
				<category><![CDATA[content syndication]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[TubeMogul]]></category>
		<category><![CDATA[video tracking]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[syndication]]></category>
		<category><![CDATA[tracking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video platforms]]></category>
		<category><![CDATA[video sharing sites]]></category>

		<guid isPermaLink="false">http://www.brandedchannels.com/?p=89</guid>
		<description><![CDATA[Recently, Branded Channels has become a professional partner of TubeMogul. TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web&#8217;s top video sharing sites. Using their platinum services, Branded Channels is able to service [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-90" title="tubemogul-logo" src="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/tubemogul-logo.gif" alt="tubemogul-logo" width="200" height="82" />Recently, Branded Channels has become a professional partner of <a title="Who uses TubeMogul?" href="http://www.tubemogul.com/about/clients.php" target="_blank">TubeMogul</a>. TubeMogul is the <a href="http://www.tubemogul.com/about/whatis.php" target="_blank">first online video analytics and distribution company</a> serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web&#8217;s top video sharing sites. Using their <a href="http://www.tubemogul.com/about/features.php" target="_blank">platinum services</a>, Branded Channels is able to service clients with <a title="Supported syndication sites" href="http://www.tubemogul.com/about/video_sites.php" target="_blank">video content syndication</a> and video tracking needs.</p>
<p><em>&#8220;TubeMogul is interested in expanding to other markets, which includes Europe&#8221;</em>, says David Burch of TubeMogul, <em>&#8220;Richard was quick to understand the benefits that TubeMogul delivers in terms of content syndication and video tracking. We look forward to working with Richard, through his newly formed consultancy Branded Channels.&#8221;</em></p>
<p style="text-align: center;"><em><a href="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/g_tab1.gif"><img class="size-full wp-image-94 aligncenter" title="g_tab1" src="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/g_tab1.gif" alt="g_tab1" width="513" height="282" /></a><br />
</em></p>
<p>TubeMogul allows for efficient video content syndication on multiple video networks with a single upload. Supported sites include YouTube, MySpace Video, Metacafe, Revver, Blip.tv, Vimeo and many others. Using TubeMogul for video syndication provides the efficiency many brands need when distributing to branded channels on multiple video platforms.
</p>
<p style="text-align: center;"><em><a href="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/g_tab2b.gif"><img class="size-full wp-image-92 aligncenter" title="g_tab2b" src="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/g_tab2b.gif" alt="g_tab2b" width="513" height="282" /></a></em></p>
<p>Another great feature of TubeMogul is the extensive video tracking services offered. With TubeMogul, Branded Channels is capable of tracking any YouTube channel. Reports on individual or multiple video channels are now available.</p>
<p><em>For for information, please contact Richard van den Boogaard at richard[at]brandedchannels.com or +31 6 52 368 276.<br />
</em></p>
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