Buzzmachine

Jeff Jarvis on branded channels

Tuesday, March 24th, 2009, 61 views
by Richard van den Boogaard

In a recent e-mail conversation, Jeff Jarvis, owner of Buzzmachine and author of What Would Google Do (WWGD)?, expressed the following opinion on branded channels:

“I agree on the branded channel approach and think that media companies had better get themselves into a position of helping marketers in such a way.”

Thanks for that, Jeff.

New business models for print publishers

Tuesday, January 20th, 2009, 65 views
by Richard van den Boogaard

Jeff Jarvis (Buzzmachine) released an interesting article. First, it ‘exposes’ the great lie of print advertising – every advertiser pays for every reader. Next, it turns to alternative business models.

In particular, I kinda like these ones:

  • New advertisers (Google did it, why can’t you?)
  • Glam Model (Sounds like branded channels to me!)
  • News as an ecosystem (readers respond; use it well)

Continue reading The Lie of Print Advertising on Buzzmachine.