7 tips to Google on YouTube branded channels
Wednesday, April 22nd, 2009, 1,489 views
by Richard van den Boogaard
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Over the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7 tips to Google for improvement of YouTube.
Aside from UGC content YouTube features a great deal of content from well-known media brands. Recently, Dutch advertisers have begun claiming attention with a branded channel on the world’s most popular video platform. This article focuses on the differences between partner and branded channels, provides a feature overview as well as a few practical tips. 
