advertising

Google CEO Eric Schmidt: YouTube to support subscriptions and micropayments

ericschmidtAccording to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »

7 tips to Google on YouTube branded channels

introOver the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7  tips to Google for improvement of YouTube.

Continue reading »