Content Syndication Strategies
Tuesday, October 19th, 2010, 192 views
by Richard van den Boogaard
I just saw this episode of Beet.TV, which features an interview with Rob Davis, who heads the online video practice at adverting giant Ogilvy. See for yourself.
Sunday, October 10th, 2010, 1,659 views
by Richard van den Boogaard
As part of their offering, the most sexy file-transfer service on the planet, WeTransfer.com, now offers a possibility for brands to get their own branded channel. Interesting to see how this can be used and where this could lead to. Continue reading »
Friday, September 18th, 2009, 188 views
by Richard van den Boogaard
According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »
Wednesday, April 22nd, 2009, 5,953 views
by Richard van den Boogaard
Over the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7 tips to Google for improvement of YouTube.
