Gavelers Auctioneers

Gavelers Auctioneers is a new and different auction house. Instead of operating from a fixed location with salaried staff, Gavelers is based on a unique franchise formula where the specialist is facilitated in the process of organising an art auction. As a result of this diminished overhead, Gavelers is able to operate efficiently while the specialists remain entrepreneurial in their trade.

Video production for this project ran over a period of two days – one for doing interviews with Marcel Brouwer (specialist) and the audience just before and during the auction pre-show, the other during the auction itself. Images were complemented with motion design and stock music.

Project details