Okay. It’s been way too long since I updated this blog. A lot has happened since my last post. To sum up, I have been busy spending time (and money) into expanding my services – not only YouTube video marketing advice, but video production as well. During 2009 I noticed that a lot of my clients are interested in video marketing, but that they also struggle with getting video produced. Although this could be as simple as lights, camera and action, professional quality video production budget tend to balloon easily. To fill this need, I have decided to go DSLR all the way. Continue reading »
Effective as of yesterday, SlideShare became the next social network to deploy a branded channels approach. For Microsoft Office, SlideShare implemented the Parent Toolbox channel. Targeted at family use of Microsoft Office products, the channel offers solutions for the home and the family. SlideShare’s move indicates that more brands recognize the value of building branded channels as an integral part of their social marketing strategy. Continue reading »
According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »
In the article, Richard discusses why Google should enable advertisers to start building traffic from their own content on YouTube back to their own site. Currently, this is not possible. With an estimated 3-15% of views currently being monetized on YouTube, Google could easily increase this value by allowing advertisers to buy ads against their own content on YouTube.
Apparently, the programmers at YouTube have managed to mix up functionality between user and partner/brand channels. Normally, brand and partner channels have autoplay on the selected video, when users visit their channel page. User channels, instead, require users to click the video in order to play it (clik-to-play).
Right now, selected videos on user channels have autoplay, while videos on brand and partner channels feature click-to-play.
How long this glitch will be live is unknown.
Update: 11:45 PM – The bug is now fixed by YouTube. All things back to normal.
In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. Continue reading »
Google’s Alexandra Levy, director of branded entertainment was interviewed by Beet.TV earlier this week at the Digitas New Front in New York earlier this week. She talked to Beet.TV’s Daisy Whitney about the partnership with Carl’s Jr. that rolled out this week. Google and YouTube are creating custom content for Carl’s Jr. to distribute across the Google content network and on a newly created brand channel on YouTube.
‘Why didn’t I think of that?’ That’s the thought that crosses your mind when you see the Google Maps/YouTube mashup that international real-estate company Coldwell Banker launched recently. Probably, we will witness other brands doing a similar thing. Think what localisation could do for job markets or anything you sell on eBay…
Coldwell Banker combines the features of YouTube with the power of localisation through Google Maps by enabling visitors to find real estate locations throughout the United States. Very smart move. The production quality of the videos shown on the channel varies substantially (compare this one with this one), but the idea is great. The channel already features more than 600 videos and new content is added daily from various locations. Mainly in the USA and a few listings from Italy.
“YouTube doesn’t offer the ability to find out what videos are local, but we geo-targeted the videos and populated them onto the map,” said Mike Fischer, Coldwell’s SVP of marketing. The goal for Coldwell, recognizing the popularity of YouTube, is to generate traffic outside of its own site. “Many go to YouTube first, instead of the normal site. It’s the place to engage people where they look for info,” Fischer said.
Branded Channels is a video marketing consultancy founded by Richard van den Boogaard.
Branded Channels provides fresh thinking on video content syndication, as well as creative video content development & production and channel management services. Also available: (competitive) video tracking reports.
Last Thursday, 24 September 2009, ReelSEO.com published my latest addition to the site: “
Effective as of yesterday, SlideShare became the next social network to deploy a branded channels approach. For Microsoft Office, SlideShare implemented the Parent Toolbox channel. Targeted at family use of Microsoft Office products, the channel offers solutions for the home and the family. SlideShare’s move indicates that more brands recognize the value of building branded channels as an integral part of their social marketing strategy. 
According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. 
In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. 
