Content Syndication Strategies
Monday, November 22nd, 2010, 478 views
by Richard van den Boogaard
Last week, I received a request from one of my first clients, Warner Home Video Benelux. They wanted me to help them out in designing a standard YouTube branded channel for the recently released movie “Schemer”, internationally known as “Dusk”. Continue reading »
Tuesday, October 19th, 2010, 192 views
by Richard van den Boogaard
I just saw this episode of Beet.TV, which features an interview with Rob Davis, who heads the online video practice at adverting giant Ogilvy. See for yourself.
Tuesday, February 2nd, 2010, 360 views
by Richard van den Boogaard
Okay. It’s been way too long since I updated this blog. A lot has happened since my last post. To sum up, I have been busy spending time (and money) into expanding my services – not only YouTube video marketing advice, but video production as well. During 2009 I noticed that a lot of my clients are interested in video marketing, but that they also struggle with getting video produced. Although this could be as simple as lights, camera and action, professional quality video production budget tend to balloon easily. To fill this need, I have decided to go DSLR all the way. Continue reading »
Monday, September 28th, 2009, 393 views
by Richard van den Boogaard
Last Thursday, 24 September 2009, ReelSEO.com published my latest addition to the site: “Video Marketing Strategy: Hosted Versus Posted Video“. Judging from the response so far, the article struck a cord with both readers and video platform proponents. Continue reading »
Wednesday, September 23rd, 2009, 384 views
by Richard van den Boogaard
Effective as of yesterday, SlideShare became the next social network to deploy a branded channels approach. For Microsoft Office, SlideShare implemented the Parent Toolbox channel. Targeted at family use of Microsoft Office products, the channel offers solutions for the home and the family. SlideShare’s move indicates that more brands recognize the value of building branded channels as an integral part of their social marketing strategy. Continue reading »
Friday, September 18th, 2009, 188 views
by Richard van den Boogaard
According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »
Wednesday, August 26th, 2009, 150 views
by Richard van den Boogaard
With an article entitled, “YouTube brand channels – The Missing Link“, Richard van den Boogaard started blogging today for the world’s key source in video marketing, ReelSEO.com.
In the article, Richard discusses why Google should enable advertisers to start building traffic from their own content on YouTube back to their own site. Currently, this is not possible. With an estimated 3-15% of views currently being monetized on YouTube, Google could easily increase this value by allowing advertisers to buy ads against their own content on YouTube.
Monday, August 17th, 2009, 618 views
by Richard van den Boogaard
Watch this New Media Minute with Whitney in which she explains why every brand needs a channel on YouTube:
Friday, August 14th, 2009, 458 views
by Richard van den Boogaard
Apparently, the programmers at YouTube have managed to mix up functionality between user and partner/brand channels. Normally, brand and partner channels have autoplay on the selected video, when users visit their channel page. User channels, instead, require users to click the video in order to play it (clik-to-play).
Right now, selected videos on user channels have autoplay, while videos on brand and partner channels feature click-to-play.
How long this glitch will be live is unknown.
Update: 11:45 PM – The bug is now fixed by YouTube. All things back to normal.
Monday, July 6th, 2009, 689 views
by Richard van den Boogaard
In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. Continue reading »
