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	<title>Branded Channels &#187; video tracking</title>
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		<title>Esmee Denters&#8217; dip on YouTube</title>
		<link>http://www.brandedchannels.com/2009/03/20/esmee-denters-dip-on-youtube/</link>
		<comments>http://www.brandedchannels.com/2009/03/20/esmee-denters-dip-on-youtube/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 20:54:02 +0000</pubDate>
		<dc:creator>Richard van den Boogaard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[partner channels]]></category>
		<category><![CDATA[TubeMogul]]></category>
		<category><![CDATA[video tracking]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[account]]></category>
		<category><![CDATA[deleted]]></category>
		<category><![CDATA[Esmee Denters]]></category>
		<category><![CDATA[esmeeworld]]></category>
		<category><![CDATA[restored]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.brandedchannels.com/?p=112</guid>
		<description><![CDATA[Between March 15th and March 18th 2009, Esmee Denters&#8217; channel got deleted by accident on YouTube. Although it&#8217;s currently back on again, some assets still appear to be missing or were deleted for good. Through TubeMogul, Branded Channels was able to see the figures. 8:13 AM Mar 16th from web: I can&#8217;t believe it&#8230;. youtube [...]]]></description>
			<content:encoded><![CDATA[<p>Between March 15th and March 18th 2009, Esmee Denters&#8217; channel got deleted by accident on YouTube. Although it&#8217;s currently back on again, some assets still appear to be missing or were deleted for good. Through TubeMogul, Branded Channels was able to see the figures.<span id="more-112"></span></p>
<blockquote><p><span class="status-body"><span class="meta entry-meta"><span class="entry-date"><span class="published">8:13 AM Mar 16th</span></span> <span>from web: I can&#8217;t believe it&#8230;. youtube disabeld my account!!! Iam going crazy right now, this cant be happening!!!!!!!</span></span></span></p></blockquote>
<p>Last Tuesday morning (C.E.T.), this is how YouTube star <em>avant-la-lettre</em> announced her discovery on <a title="EsmeeWorld on Twitter" href="http://twitter.com/esmeeworld" target="_blank">Twitter</a> that her YouTube account had been disabled. In her next tweet, she described how she was freaking out by pointing her followers to the following video:</p>
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<p>The above is probably a feeling we can all relate to. Certainly anyone who ever deleted a file on a computer, that should have stayed. In this case, matters were even worse, because this was not the result of Esmee&#8217;s own wrong-doing. Instead, YouTube apparently had deleted (or suspended) her <a href="http://www.youtube.com/esmeedenters" target="_blank">account</a> by mistake. With more than 129 million (!) video views and nearly 14 million channel views, this did not happen to just any channel, but one of YouTube&#8217;s most popular and most treasured assets. Esmee Denters = YouTube. She earned her popularity through YouTube and even appeared on <a href="http://www.youtube.com/watch?v=fAQgzTCdZp8" target="_blank">Oprah</a> (at age 19) as a result of it.</p>
<p>Naturally, Esmee was <a href="http://popdirt.com/esmee-denters-very-saddened-by-youtube-deleting-her-account/72459/" target="_blank">very saddened</a> to see her account go up in smoke. Deleting of videos, let alone accounts, usually means starting from scratch. Nevertheless, YouTube worked hard to restore the account. They successfully managed to do this on March 18th and Esmee was happy to make the following tweets about it:</p>
<p><a href="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/esmeedentersbackonyoutube.png"><img class="aligncenter size-full wp-image-115" title="esmeedentersbackonyoutube" src="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/esmeedentersbackonyoutube.png" alt="esmeedentersbackonyoutube" width="500" height="423" /></a></p>
<p>The only thing YouTube could not fix is restoring the links of people who favorited one of Esmee&#8217;s videos. Logically so, since this is a function that lies with YouTube users, not Esmee&#8217;s account. What is interesting is to see what actually happened with the video views before and after the incident. Using the video tracking services from <a href="http://www.tubemogul.com">TubeMogul</a>, Branded Channels discovered the following pattern:</p>
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		<title>Branded Channels to use TubeMogul services</title>
		<link>http://www.brandedchannels.com/2009/03/18/branded-channels-to-use-tubemogul-services/</link>
		<comments>http://www.brandedchannels.com/2009/03/18/branded-channels-to-use-tubemogul-services/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 13:27:39 +0000</pubDate>
		<dc:creator>Richard van den Boogaard</dc:creator>
				<category><![CDATA[content syndication]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[TubeMogul]]></category>
		<category><![CDATA[video tracking]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[syndication]]></category>
		<category><![CDATA[tracking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video platforms]]></category>
		<category><![CDATA[video sharing sites]]></category>

		<guid isPermaLink="false">http://www.brandedchannels.com/?p=89</guid>
		<description><![CDATA[Recently, Branded Channels has become a professional partner of TubeMogul. TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web&#8217;s top video sharing sites. Using their platinum services, Branded Channels is able to service [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-90" title="tubemogul-logo" src="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/tubemogul-logo.gif" alt="tubemogul-logo" width="200" height="82" />Recently, Branded Channels has become a professional partner of <a title="Who uses TubeMogul?" href="http://www.tubemogul.com/about/clients.php" target="_blank">TubeMogul</a>. TubeMogul is the <a href="http://www.tubemogul.com/about/whatis.php" target="_blank">first online video analytics and distribution company</a> serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web&#8217;s top video sharing sites. Using their <a href="http://www.tubemogul.com/about/features.php" target="_blank">platinum services</a>, Branded Channels is able to service clients with <a title="Supported syndication sites" href="http://www.tubemogul.com/about/video_sites.php" target="_blank">video content syndication</a> and video tracking needs.</p>
<p><em>&#8220;TubeMogul is interested in expanding to other markets, which includes Europe&#8221;</em>, says David Burch of TubeMogul, <em>&#8220;Richard was quick to understand the benefits that TubeMogul delivers in terms of content syndication and video tracking. We look forward to working with Richard, through his newly formed consultancy Branded Channels.&#8221;</em></p>
<p style="text-align: center;"><em><a href="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/g_tab1.gif"><img class="size-full wp-image-94 aligncenter" title="g_tab1" src="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/g_tab1.gif" alt="g_tab1" width="513" height="282" /></a><br />
</em></p>
<p>TubeMogul allows for efficient video content syndication on multiple video networks with a single upload. Supported sites include YouTube, MySpace Video, Metacafe, Revver, Blip.tv, Vimeo and many others. Using TubeMogul for video syndication provides the efficiency many brands need when distributing to branded channels on multiple video platforms.
</p>
<p style="text-align: center;"><em><a href="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/g_tab2b.gif"><img class="size-full wp-image-92 aligncenter" title="g_tab2b" src="http://www.brandedchannels.com/wordpress/wp-content/uploads/2009/03/g_tab2b.gif" alt="g_tab2b" width="513" height="282" /></a></em></p>
<p>Another great feature of TubeMogul is the extensive video tracking services offered. With TubeMogul, Branded Channels is capable of tracking any YouTube channel. Reports on individual or multiple video channels are now available.</p>
<p><em>For for information, please contact Richard van den Boogaard at richard[at]brandedchannels.com or +31 6 52 368 276.<br />
</em></p>
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