Content Syndication Strategies
Tuesday, October 19th, 2010, 192 views
by Richard van den Boogaard
I just saw this episode of Beet.TV, which features an interview with Rob Davis, who heads the online video practice at adverting giant Ogilvy. See for yourself.
Wednesday, September 23rd, 2009, 384 views
by Richard van den Boogaard
Effective as of yesterday, SlideShare became the next social network to deploy a branded channels approach. For Microsoft Office, SlideShare implemented the Parent Toolbox channel. Targeted at family use of Microsoft Office products, the channel offers solutions for the home and the family. SlideShare’s move indicates that more brands recognize the value of building branded channels as an integral part of their social marketing strategy. Continue reading »
Wednesday, September 16th, 2009, 138 views
by Richard van den Boogaard
It’s all about metadata baby. That certainly applies to video marketing. Until search engines are able to really read audio or video (if ever), we depend on the data that describes the data. With the introduction of the beta version of Adobe Story, Adobe starts recording metadata where it should – in the pre-production phase of video. Interesting development, but not a panacea. Continue reading »
Monday, April 6th, 2009, 160 views
by Richard van den Boogaard
Recently, I submerged myself into the world of Search Engine Optimization Strategies at SES Amsterdam. I had one mission – find out what the status was of Video SEO in the Netherlands. Aside from a few experiments, not that much is happening. Even though many Dutch SEO experts believe the future and implications of video will be huge, few of them are actually convincing clients to step into this space – now. Everyone seems to be waiting for the holy grail of universal or blended search in Google, meanwhile they seem to choose to ignore leading video search engines like YouTube or other video sharing sites. Continue reading »
