Content Syndication Strategies
Sunday, September 20th, 2009, 234 views
by Richard van den Boogaard
Recently, Interbrand, the company that keeps track of the 100 strongest brands in an annual update, published the 2009 rankings. Most remarkable findings include that the major financials pay a price as a result of the financial crisis, Google rises once again and several new brands enter the charts. Continue reading »
Friday, September 18th, 2009, 107 views
by Richard van den Boogaard
According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »
Wednesday, January 21st, 2009, 100 views
by Richard van den Boogaard
As of February 1st 2009, Richard van den Boogaard will start as independent consultant in Branded Channels: content syndication via external networks.
Until this time, Richard works for QNH Interactive. Managing director Bart Termorshuizen from QNH Interactive: “In the past year, Richard has specialised in this relatively new field of expertise. In his role as communications manager at Rabobank Nederland, he was responsible for project content sharing. This involved syndication of video content from Rabo SportTV on external platforms, with an objective to broaden reach for the video content. With QNH Interactive, we have developed the first branded channel in the Netherlands on YouTube. This has generated more than a million video views for Rabobank.”
“Branded channels means thinking outside-the-site”, says Richard van den Boogaard. “The strategy is straightforward: bring content to platforms that attract many users, rather than using display advertising to drive traffic to a brand site.” Aside from a branded channel on YouTube, QNH Interactive was also closely involved in realisation of a commercial hyve and hyves gadget, as well as a pilot with Brabants Dagblad (part of Mecom).
Richard van den Boogaard will offer this expertise to other brands and media owners but remains available for QNH Interactive on a project basis.
Friday, December 19th, 2008, 73 views
by Richard van den Boogaard
Unlike the previous crisis (remember when that bubble burst back in 2001?), in this crisis, online marketing is not going to suffer. Why? Because of ROI.
See the entertaining vid from Gary Vaynerchuk below.
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