Apparently, the programmers at YouTube have managed to mix up functionality between user and partner/brand channels. Normally, brand and partner channels have autoplay on the selected video, when users visit their channel page. User channels, instead, require users to click the video in order to play it (clik-to-play).
Right now, selected videos on user channels have autoplay, while videos on brand and partner channels feature click-to-play.
How long this glitch will be live is unknown.
Update: 11:45 PM – The bug is now fixed by YouTube. All things back to normal.
In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. Continue reading »
Last week, I held an interview with Mascha Driessen of Google The Netherlands, following her presentation at the Broadcast Business Club. Since 1 February 2009, Mascha is responsible for sales on YouTube and Display advertising at Google. She is a veteran in the media industry with previous jobs in broadcasting (RTL, Endemol) and online (WebAds). Although she was not at liberty to make any specific promises (see how she evades my questions in the video below), Mascha talks about some of the things Google is looking into with respect to YouTube. For example, possibilities for designated sponsors around a brand channel and in-video advertising on brand channels. Enjoy.
Between March 15th and March 18th 2009, Esmee Denters’ channel got deleted by accident on YouTube. Although it’s currently back on again, some assets still appear to be missing or were deleted for good. Through TubeMogul, Branded Channels was able to see the figures. Continue reading »
For some reason, Google has decided to implement a little light bulb feature around a selection of videos. Look at the image below. Funny thing is that everything gets dimmed, except the video and … the ads.
Lights off, camera and … ACTION!
Welcome to Branded Channels
Branded Channels is a video marketing consultancy founded by Richard van den Boogaard.
Branded Channels provides fresh thinking on video content syndication, as well as creative video content development & production and channel management services. Also available: (competitive) video tracking reports.
In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. 
