8:13 AM Mar 16th from web: I can’t believe it…. youtube disabeld my account!!! Iam going crazy right now, this cant be happening!!!!!!!

Last Tuesday morning (C.E.T.), this is how YouTube star avant-la-lettre announced her discovery on Twitter that her YouTube account had been disabled. In her next tweet, she described how she was freaking out by pointing her followers to the following video:

The above is probably a feeling we can all relate to. Certainly anyone who ever deleted a file on a computer, that should have stayed. In this case, matters were even worse, because this was not the result of Esmee’s own wrong-doing. Instead, YouTube apparently had deleted (or suspended) her account by mistake. With more than 129 million (!) video views and nearly 14 million channel views, this did not happen to just any channel, but one of YouTube’s most popular and most treasured assets. Esmee Denters = YouTube. She earned her popularity through YouTube and even appeared on Oprah (at age 19) as a result of it.

Naturally, Esmee was very saddened to see her account go up in smoke. Deleting of videos, let alone accounts, usually means starting from scratch. Nevertheless, YouTube worked hard to restore the account. They successfully managed to do this on March 18th and Esmee was happy to make the following tweets about it:

The only thing YouTube could not fix is restoring the links of people who favorited one of Esmee’s videos. Logically so, since this is a function that lies with YouTube users, not Esmee’s account. What is interesting is to see what actually happened with the video views before and after the incident. Using the video tracking services from TubeMogul, Branded Channels discovered the following pattern:

“TubeMogul is interested in expanding to other markets, which includes Europe”, says David Burch of TubeMogul, “Richard was quick to understand the benefits that TubeMogul delivers in terms of content syndication and video tracking. We look forward to working with Richard, through his newly formed consultancy Branded Channels.”

TubeMogul allows for efficient video content syndication on multiple video networks with a single upload. Supported sites include YouTube, MySpace Video, Metacafe, Revver, Blip.tv, Vimeo and many others. Using TubeMogul for video syndication provides the efficiency many brands need when distributing to branded channels on multiple video platforms.

Another great feature of TubeMogul is the extensive video tracking services offered. With TubeMogul, Branded Channels is capable of tracking any YouTube channel. Reports on individual or multiple video channels are now available.

For for information, please contact Richard van den Boogaard at richard[at]brandedchannels.com or +31 6 52 368 276.

Lights off, camera and … ACTION!

Although a user channel doesn’t feature all the good stuff, it doesn’t mean either that you should settle for bad design. The good news is dat HouseHoldHacker now offers a PhotoShop template document that enables you to quickly and precisely design your own background image. Only problem is that the file size is limited to 256kB. Below is the instructional video:

Until this time, Richard works for QNH Interactive. Managing director Bart Termorshuizen from QNH Interactive: “In the past year, Richard has specialised in this relatively new field of expertise. In his role as communications manager at Rabobank Nederland, he was responsible for project content sharing. This involved syndication of video content from Rabo SportTV on external platforms, with an objective to broaden reach for the video content. With QNH Interactive, we have developed the first branded channel in the Netherlands on YouTube. This has generated more than a million video views for Rabobank.”

“Branded channels means thinking outside-the-site”, says Richard van den Boogaard. “The strategy is straightforward: bring content to platforms that attract many users, rather than using display advertising to drive traffic to a brand site.” Aside from a branded channel on YouTube, QNH Interactive was also closely involved in realisation of a commercial hyve and hyves gadget, as well as a pilot with Brabants Dagblad (part of Mecom).

Richard van den Boogaard will offer this expertise to other brands and media owners but remains available for QNH Interactive on a project basis.

In particular, I kinda like these ones:

• New advertisers (Google did it, why can’t you?)
• Glam Model (Sounds like branded channels to me!)
• News as an ecosystem (readers respond; use it well)

Continue reading The Lie of Print Advertising on Buzzmachine.

See the entertaining vid from Gary Vaynerchuk below.

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