Content Syndication Strategies
Friday, April 17th, 2009, 179 views
by Richard van den Boogaard
Following his keynote speech this week at The Next Web Conference 2009, I had a chance to interview Jeff Jarvis, author of the book “What Would Google Do?”
Friday, March 20th, 2009, 185 views
by Richard van den Boogaard
Between March 15th and March 18th 2009, Esmee Denters’ channel got deleted by accident on YouTube. Although it’s currently back on again, some assets still appear to be missing or were deleted for good. Through TubeMogul, Branded Channels was able to see the figures. Continue reading »
Wednesday, March 18th, 2009, 156 views
by Richard van den Boogaard
Recently, Branded Channels has become a professional partner of TubeMogul. TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites. Using their platinum services, Branded Channels is able to service clients with video content syndication and video tracking needs.
“TubeMogul is interested in expanding to other markets, which includes Europe”, says David Burch of TubeMogul, “Richard was quick to understand the benefits that TubeMogul delivers in terms of content syndication and video tracking. We look forward to working with Richard, through his newly formed consultancy Branded Channels.”
TubeMogul allows for efficient video content syndication on multiple video networks with a single upload. Supported sites include YouTube, MySpace Video, Metacafe, Revver, Blip.tv, Vimeo and many others. Using TubeMogul for video syndication provides the efficiency many brands need when distributing to branded channels on multiple video platforms.
Another great feature of TubeMogul is the extensive video tracking services offered. With TubeMogul, Branded Channels is capable of tracking any YouTube channel. Reports on individual or multiple video channels are now available.
For for information, please contact Richard van den Boogaard at richard[at]brandedchannels.com or +31 6 52 368 276.
Thursday, March 12th, 2009, 213 views
by Richard van den Boogaard
For some reason, Google has decided to implement a little light bulb feature around a selection of videos. Look at the image below. Funny thing is that everything gets dimmed, except the video and … the ads.
Lights off, camera and … ACTION!
Friday, February 27th, 2009, 3,007 views
by Richard van den Boogaard
Branded and partner channels on YouTube differentiate themselves by having more design options. Although you are pretty limited with design options for a user channel, you can make some adjustments. Even companies like Philips use YouTube’s built-in limitations to maximum leverage.
Although a user channel doesn’t feature all the good stuff, it doesn’t mean either that you should settle for bad design. The good news is dat HouseHoldHacker now offers a PhotoShop template document that enables you to quickly and precisely design your own background image. Only problem is that the file size is limited to 256kB. Below is the instructional video:
Wednesday, January 21st, 2009, 141 views
by Richard van den Boogaard
As of February 1st 2009, Richard van den Boogaard will start as independent consultant in Branded Channels: content syndication via external networks.
Until this time, Richard works for QNH Interactive. Managing director Bart Termorshuizen from QNH Interactive: “In the past year, Richard has specialised in this relatively new field of expertise. In his role as communications manager at Rabobank Nederland, he was responsible for project content sharing. This involved syndication of video content from Rabo SportTV on external platforms, with an objective to broaden reach for the video content. With QNH Interactive, we have developed the first branded channel in the Netherlands on YouTube. This has generated more than a million video views for Rabobank.”
“Branded channels means thinking outside-the-site”, says Richard van den Boogaard. “The strategy is straightforward: bring content to platforms that attract many users, rather than using display advertising to drive traffic to a brand site.” Aside from a branded channel on YouTube, QNH Interactive was also closely involved in realisation of a commercial hyve and hyves gadget, as well as a pilot with Brabants Dagblad (part of Mecom).
Richard van den Boogaard will offer this expertise to other brands and media owners but remains available for QNH Interactive on a project basis.
Tuesday, January 20th, 2009, 90 views
by Richard van den Boogaard
Jeff Jarvis (Buzzmachine) released an interesting article. First, it ‘exposes’ the great lie of print advertising – every advertiser pays for every reader. Next, it turns to alternative business models.
In particular, I kinda like these ones:
Continue reading The Lie of Print Advertising on Buzzmachine.
Sunday, January 18th, 2009, 92 views
by Richard van den Boogaard
YouTube has decided to offer a new feature on Obama’s ChangeDotGov channel. Users can now elect (funny choice of word) to download the video on selected items. Downloads are in MP4-format.
Download Obama videos from YouTube
Thursday, January 1st, 2009, 53 views
by Richard van den Boogaard
Friday, December 19th, 2008, 100 views
by Richard van den Boogaard
Unlike the previous crisis (remember when that bubble burst back in 2001?), in this crisis, online marketing is not going to suffer. Why? Because of ROI.
See the entertaining vid from Gary Vaynerchuk below.
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