Content Syndication Strategies
Monday, September 28th, 2009, 187 views
by Richard van den Boogaard
Last Thursday, 24 September 2009, ReelSEO.com published my latest addition to the site: “Video Marketing Strategy: Hosted Versus Posted Video“. Judging from the response so far, the article struck a cord with both readers and video platform proponents. Continue reading »
Wednesday, September 23rd, 2009, 174 views
by Richard van den Boogaard
Effective as of yesterday, SlideShare became the next social network to deploy a branded channels approach. For Microsoft Office, SlideShare implemented the Parent Toolbox channel. Targeted at family use of Microsoft Office products, the channel offers solutions for the home and the family. SlideShare’s move indicates that more brands recognize the value of building branded channels as an integral part of their social marketing strategy. Continue reading »
Monday, July 6th, 2009, 378 views
by Richard van den Boogaard
In a recent cover story, NewMediaAge shows that selected partners such as FHM, NME and Kerrang! are now able to sell ads around their own content on YouTube. A logical move by Google and good news for partner channel owners. Effectively, it extends media owners reach beyond their own site and fits with the strategy to “think distributed”. However, for somewhat different reasons, YouTube brand channel owners need a similar feature. Continue reading »
Monday, May 18th, 2009, 238 views
by Richard van den Boogaard
‘Why didn’t I think of that?’ That’s the thought that crosses your mind when you see the Google Maps/YouTube mashup that international real-estate company Coldwell Banker launched recently. Probably, we will witness other brands doing a similar thing. Think what localisation could do for job markets or anything you sell on eBay…
Coldwell Banker combines the features of YouTube with the power of localisation through Google Maps by enabling visitors to find real estate locations throughout the United States. Very smart move. The production quality of the videos shown on the channel varies substantially (compare this one with this one), but the idea is great. The channel already features more than 600 videos and new content is added daily from various locations. Mainly in the USA and a few listings from Italy.
“YouTube doesn’t offer the ability to find out what videos are local, but we geo-targeted the videos and populated them onto the map,” said Mike Fischer, Coldwell’s SVP of marketing. The goal for Coldwell, recognizing the popularity of YouTube, is to generate traffic outside of its own site. “Many go to YouTube first, instead of the normal site. It’s the place to engage people where they look for info,” Fischer said.
That says it all: think outside the site!
Thanks to ClickZ.
Monday, April 6th, 2009, 119 views
by Richard van den Boogaard
Recently, I submerged myself into the world of Search Engine Optimization Strategies at SES Amsterdam. I had one mission – find out what the status was of Video SEO in the Netherlands. Aside from a few experiments, not that much is happening. Even though many Dutch SEO experts believe the future and implications of video will be huge, few of them are actually convincing clients to step into this space – now. Everyone seems to be waiting for the holy grail of universal or blended search in Google, meanwhile they seem to choose to ignore leading video search engines like YouTube or other video sharing sites. Continue reading »
Wednesday, March 18th, 2009, 91 views
by Richard van den Boogaard
Recently, Branded Channels has become a professional partner of TubeMogul. TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites. Using their platinum services, Branded Channels is able to service clients with video content syndication and video tracking needs.
“TubeMogul is interested in expanding to other markets, which includes Europe”, says David Burch of TubeMogul, “Richard was quick to understand the benefits that TubeMogul delivers in terms of content syndication and video tracking. We look forward to working with Richard, through his newly formed consultancy Branded Channels.”
TubeMogul allows for efficient video content syndication on multiple video networks with a single upload. Supported sites include YouTube, MySpace Video, Metacafe, Revver, Blip.tv, Vimeo and many others. Using TubeMogul for video syndication provides the efficiency many brands need when distributing to branded channels on multiple video platforms.
Another great feature of TubeMogul is the extensive video tracking services offered. With TubeMogul, Branded Channels is capable of tracking any YouTube channel. Reports on individual or multiple video channels are now available.
For for information, please contact Richard van den Boogaard at richard[at]brandedchannels.com or +31 6 52 368 276.
