Content Syndication Strategies
Friday, September 18th, 2009, 131 views
by Richard van den Boogaard
According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »
Wednesday, September 16th, 2009, 103 views
by Richard van den Boogaard
It’s all about metadata baby. That certainly applies to video marketing. Until search engines are able to really read audio or video (if ever), we depend on the data that describes the data. With the introduction of the beta version of Adobe Story, Adobe starts recording metadata where it should – in the pre-production phase of video. Interesting development, but not a panacea. Continue reading »
Wednesday, August 26th, 2009, 123 views
by Richard van den Boogaard
With an article entitled, “YouTube brand channels – The Missing Link“, Richard van den Boogaard started blogging today for the world’s key source in video marketing, ReelSEO.com.
In the article, Richard discusses why Google should enable advertisers to start building traffic from their own content on YouTube back to their own site. Currently, this is not possible. With an estimated 3-15% of views currently being monetized on YouTube, Google could easily increase this value by allowing advertisers to buy ads against their own content on YouTube.
Wednesday, April 22nd, 2009, 2,484 views
by Richard van den Boogaard
Over the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7 tips to Google for improvement of YouTube.
Thursday, March 12th, 2009, 197 views
by Richard van den Boogaard
For some reason, Google has decided to implement a little light bulb feature around a selection of videos. Look at the image below. Funny thing is that everything gets dimmed, except the video and … the ads.
Lights off, camera and … ACTION!
Tuesday, January 20th, 2009, 74 views
by Richard van den Boogaard
Jeff Jarvis (Buzzmachine) released an interesting article. First, it ‘exposes’ the great lie of print advertising – every advertiser pays for every reader. Next, it turns to alternative business models.
In particular, I kinda like these ones:
Continue reading The Lie of Print Advertising on Buzzmachine.
