Brand Management

WeTransfer.com now offers Branded Channels

Branded Channels on WeTransfer.comAs part of their offering, the most sexy file-transfer service on the planet, WeTransfer.com, now offers a possibility for brands to get their own branded channel. Interesting to see how this can be used and where this could lead to. Continue reading »

Interbrand’s Top 100: Financials & automotive suffer, Google rises

interbrandRecently, Interbrand, the company that keeps track of the 100 strongest brands in an annual update, published the 2009 rankings. Most remarkable findings include that the major financials pay a price as a result of the financial crisis, Google rises once again and several new brands enter the charts. Continue reading »