About/Contact

Branded Channels assists brands in developing a content-syndication strategy, as well as implementation and management of branded channels on external platforms.

• Think Internet (YouTube, MySpace, Facebook, Netvibes)
• Think interactive television (UPC, Tele2)
• Think branded radio

Outside-the-site thinking

The strategy behind branded channels is to bring your content onto the platforms frequently visited by your target users, instead of using display advertising and/or search enginge advertising to convert users to visit your own site.

About Richard van den Boogaard

Richard van den Boogaard is a seasoned marketeer and specialist in the field of content syndication.

At Rabobank Nederland he was responsible for the content sharing project. This involved syndication of video content from Rabo SportTV on external platforms: among other, the first branded channel in the Netherlands on YouTube, een commercial Rabo Sport Hyve / Hyves gadget and a pilot with a branded channel on Brabants Dagblad. Other potential syndication partners included MyVideo, NuVideo and Telegraaf.

The effect of content syndication are foremost on YouTube for Rabobank. Type the dutch search term ‘paardensport’ and see what the effect for RaboSportTV is in terms of search results.

Do you have a great brand as well as unique video content and wonder how to distribute this effectively on popular video platforms?

Please contact Richard

Branded Channels
Jo Vincentstraat 6
1902 MD Castricum
The Netherlands

E: richard [at] brandedchannels.com
M: +31 6 52 368 276

Branded Channels is registered at Chamber of Commerce Alkmaar under number 37146844