YouTube branded channel for Schemer De Film (a.k.a. Dusk)

Monday, November 22nd, 2010, 693 views
by Richard van den Boogaard

Last week, I received a request from one of my first clients, Warner Home Video Benelux. They wanted me to help them out in designing a standard YouTube branded channel for the recently released movie “Schemer”, internationally known as “Dusk”.Inspired by the true story of the murder of Maja Bradaric in 2003, this movie tells the story of how peer pressure in a group of teenagers can lead to the murder of an outcast, Jessie. This movie had it’s premiere in Dutch cinema on October 14th. However, due to a large number of competing movies, some of the major cinemas were unable to program it. For this reason, Warner Home Video Benelux decided to release the movie on Video On Demand as of mid-November. The YouTube branded channel is part of a campaign that will include a homepage takeover on YouTube as well as several other online banners. Aside from the trailer and a couple of music videos, the channel will feature a behind-the-scenes, making-of as well as an exclusive clip from the movie.

Branded Channels was involved with these aspects:

• branded channel design
• optimization of channel banner with image map
• re-encode and placement of videos
• optimization of video metadata (Video SEO)
• advice on setting up promoted videos in combination with CTAs

Altogether, a fun project completed within four days.