Comments on: Video marketing strategy: to host or post video? http://www.brandedchannels.com/2009/09/28/video-marketing-strategy-to-host-or-post-video/ Content Syndication Strategies Mon, 02 Aug 2010 11:19:20 +0200 http://wordpress.org/?v=2.8 hourly 1 By: Richard van den Boogaard http://www.brandedchannels.com/2009/09/28/video-marketing-strategy-to-host-or-post-video/comment-page-1/#comment-82 Richard van den Boogaard Thu, 05 Nov 2009 09:50:41 +0000 http://www.brandedchannels.com/?p=389#comment-82 @rella: thanks for your comment and compliments. Copyrights in general and specifically music always is a tricky matter. As the doctor always says, prevention is better than the cure. So either you have to renegotiate the music licenses for your existing content or consider doing a re-edit with royalty free music (e.g. www.beatsuite.com has a nice collection at very affordable prices) in order to safely go the "posted" route. That way you'll know you're covered on that end and you can focus on maximizing distribution of your content - which is your key objective! You can achieve this through syndication on multiple video sharing platforms or by seeding a single-source on other locations (blogs, social networks, etc.). If re-negotiation of music licenses or re-editing of content is no option - and you're stuck to hosting it yourself you can try the following: most any video hosting platform is a business - and most businesses want to be good citizens too. Since your content appears to be for a good (if not great) cause, try to approach them as a sponsor. Perhaps you can work out a deal that allows them to be associated with your cause (pre-roll, banner ads, co-ordinated joint PR efforts) in return for free and flexible hosting. However, as I mentioned in the article, I am not a big fan of hosting unless you depend on monetization of your content. Your goals is to maximize distribution and to raise money as a result of that. Good luck and keep me posted! @rella: thanks for your comment and compliments.

Copyrights in general and specifically music always is a tricky matter. As the doctor always says, prevention is better than the cure.

So either you have to renegotiate the music licenses for your existing content or consider doing a re-edit with royalty free music (e.g. http://www.beatsuite.com has a nice collection at very affordable prices) in order to safely go the “posted” route. That way you’ll know you’re covered on that end and you can focus on maximizing distribution of your content – which is your key objective!

You can achieve this through syndication on multiple video sharing platforms or by seeding a single-source on other locations (blogs, social networks, etc.).

If re-negotiation of music licenses or re-editing of content is no option – and you’re stuck to hosting it yourself you can try the following: most any video hosting platform is a business – and most businesses want to be good citizens too. Since your content appears to be for a good (if not great) cause, try to approach them as a sponsor. Perhaps you can work out a deal that allows them to be associated with your cause (pre-roll, banner ads, co-ordinated joint PR efforts) in return for free and flexible hosting.

However, as I mentioned in the article, I am not a big fan of hosting unless you depend on monetization of your content. Your goals is to maximize distribution and to raise money as a result of that.

Good luck and keep me posted!

]]> By: rella http://www.brandedchannels.com/2009/09/28/video-marketing-strategy-to-host-or-post-video/comment-page-1/#comment-81 rella Thu, 05 Nov 2009 06:09:02 +0000 http://www.brandedchannels.com/?p=389#comment-81 My issue is finding affordable video hosting. I was planning on using YouTube or another shared video hosting service for a fundraising video. I was planning on embedding it on our yet-to-be launched website. I coordinate a group of parents of children with a chronic illness and we are trying to raise money for research -- for a specific project where the money goes directly to the research institution. We collect no money for overhead, so everything comes out of pocket, leaving us with no real budget. Our issue is that YouTube, Vimeo and all the other free services violate the terms of the music licenses we have for our video. Our music licenses also stipulate that we can only broadcast the video on our own website. I find that the paid video hosting services are all geared towards businesses and cost hundreds to thousands per month. Since we have no idea of what traffic will be, I have no idea what to do. YouTube isn't even an option for us, though I'd happily use it if it were. We are ready to launch as soon as we solve the video hosting quandary. Thanks for the article. It's been very helpful to see these analyses. My issue is finding affordable video hosting. I was planning on using YouTube or another shared video hosting service for a fundraising video. I was planning on embedding it on our yet-to-be launched website. I coordinate a group of parents of children with a chronic illness and we are trying to raise money for research — for a specific project where the money goes directly to the research institution. We collect no money for overhead, so everything comes out of pocket, leaving us with no real budget.

Our issue is that YouTube, Vimeo and all the other free services violate the terms of the music licenses we have for our video. Our music licenses also stipulate that we can only broadcast the video on our own website. I find that the paid video hosting services are all geared towards businesses and cost hundreds to thousands per month. Since we have no idea of what traffic will be, I have no idea what to do. YouTube isn’t even an option for us, though I’d happily use it if it were. We are ready to launch as soon as we solve the video hosting quandary.

Thanks for the article. It’s been very helpful to see these analyses.

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