Content Syndication Strategies
Monday, September 28th, 2009, 440 views
by Richard van den Boogaard
Last Thursday, 24 September 2009, ReelSEO.com published my latest addition to the site: “Video Marketing Strategy: Hosted Versus Posted Video“. Judging from the response so far, the article struck a cord with both readers and video platform proponents. Continue reading »
Wednesday, September 23rd, 2009, 478 views
by Richard van den Boogaard
Effective as of yesterday, SlideShare became the next social network to deploy a branded channels approach. For Microsoft Office, SlideShare implemented the Parent Toolbox channel. Targeted at family use of Microsoft Office products, the channel offers solutions for the home and the family. SlideShare’s move indicates that more brands recognize the value of building branded channels as an integral part of their social marketing strategy. Continue reading »
Sunday, September 20th, 2009, 800 views
by Richard van den Boogaard
Recently, Interbrand, the company that keeps track of the 100 strongest brands in an annual update, published the 2009 rankings. Most remarkable findings include that the major financials pay a price as a result of the financial crisis, Google rises once again and several new brands enter the charts. Continue reading »
Friday, September 18th, 2009, 206 views
by Richard van den Boogaard
According to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »
Wednesday, September 16th, 2009, 144 views
by Richard van den Boogaard
It’s all about metadata baby. That certainly applies to video marketing. Until search engines are able to really read audio or video (if ever), we depend on the data that describes the data. With the introduction of the beta version of Adobe Story, Adobe starts recording metadata where it should – in the pre-production phase of video. Interesting development, but not a panacea. Continue reading »
