Over the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7 tips to Google for improvement of YouTube.
Following his keynote speech this week at The Next Web Conference 2009, I had a chance to interview Jeff Jarvis, author of the book “What Would Google Do?”
Recently, I submerged myself into the world of Search Engine Optimization Strategies at SES Amsterdam. I had one mission – find out what the status was of Video SEO in the Netherlands. Aside from a few experiments, not that much is happening. Even though many Dutch SEO experts believe the future and implications of video will be huge, few of them are actually convincing clients to step into this space – now. Everyone seems to be waiting for the holy grail of universal or blended search in Google, meanwhile they seem to choose to ignore leading video search engines like YouTube or other video sharing sites. Continue reading »
Welcome to Branded Channels
Branded Channels is a video marketing consultancy founded by Richard van den Boogaard.
Branded Channels provides fresh thinking on video content syndication, as well as creative video content development & production and channel management services. Also available: (competitive) video tracking reports.
Over the last two years and as independent consultant since February, I have beeen advising brands and media companies on the professional use of a YouTube brand channel or partner channel. Although Google has done a great job in improving many features inside and around the world’s most popular video platform, there is always room for further improvement. This post lists my 7 tips to Google for improvement of YouTube.
