Jeff Jarvis on branded channels
Tuesday, March 24th, 2009, 78 views
by Richard van den Boogaard
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In a recent e-mail conversation, Jeff Jarvis, owner of Buzzmachine and author of What Would Google Do (WWGD)?, expressed the following opinion on branded channels:
“I agree on the branded channel approach and think that media companies had better get themselves into a position of helping marketers in such a way.”
Thanks for that, Jeff.
