Content Syndication Strategies
Tuesday, March 24th, 2009, 66 views
by Richard van den Boogaard
In a recent e-mail conversation, Jeff Jarvis, owner of Buzzmachine and author of What Would Google Do (WWGD)?, expressed the following opinion on branded channels:
“I agree on the branded channel approach and think that media companies had better get themselves into a position of helping marketers in such a way.”
Thanks for that, Jeff.
Friday, March 20th, 2009, 162 views
by Richard van den Boogaard
Between March 15th and March 18th 2009, Esmee Denters’ channel got deleted by accident on YouTube. Although it’s currently back on again, some assets still appear to be missing or were deleted for good. Through TubeMogul, Branded Channels was able to see the figures. Continue reading »
Wednesday, March 18th, 2009, 106 views
by Richard van den Boogaard
Recently, Branded Channels has become a professional partner of TubeMogul. TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites. Using their platinum services, Branded Channels is able to service clients with video content syndication and video tracking needs.
“TubeMogul is interested in expanding to other markets, which includes Europe”, says David Burch of TubeMogul, “Richard was quick to understand the benefits that TubeMogul delivers in terms of content syndication and video tracking. We look forward to working with Richard, through his newly formed consultancy Branded Channels.”
TubeMogul allows for efficient video content syndication on multiple video networks with a single upload. Supported sites include YouTube, MySpace Video, Metacafe, Revver, Blip.tv, Vimeo and many others. Using TubeMogul for video syndication provides the efficiency many brands need when distributing to branded channels on multiple video platforms.
Another great feature of TubeMogul is the extensive video tracking services offered. With TubeMogul, Branded Channels is capable of tracking any YouTube channel. Reports on individual or multiple video channels are now available.
For for information, please contact Richard van den Boogaard at richard[at]brandedchannels.com or +31 6 52 368 276.
Thursday, March 12th, 2009, 197 views
by Richard van den Boogaard
For some reason, Google has decided to implement a little light bulb feature around a selection of videos. Look at the image below. Funny thing is that everything gets dimmed, except the video and … the ads.
Lights off, camera and … ACTION!
