Jeff Jarvis (Buzzmachine) released an interesting article. First, it ‘exposes’ the great lie of print advertising – every advertiser pays for every reader. Next, it turns to alternative business models.
In particular, I kinda like these ones:
- New advertisers (Google did it, why can’t you?)
- Glam Model (Sounds like branded channels to me!)
- News as an ecosystem (readers respond; use it well)
Continue reading The Lie of Print Advertising on Buzzmachine.