Going DSLR all the way

Okay. It’s been way too long since I updated this blog. A lot has happened since my last post. To sum up, I have been busy spending time (and money) into expanding my services – not only YouTube video marketing advice, but video production as well. During 2009 I noticed that a lot of my clients are interested in video marketing, but that they also struggle with getting video produced. Although this could be as simple as lights, camera and action, professional quality video production budget tend to balloon easily. To fill this need, I have decided to go DSLR all the way. Continue reading »

Video marketing strategy: to host or post video?

Hosted Versus Posted VideoLast Thursday, 24 September 2009, ReelSEO.com published my latest addition to the site: “Video Marketing Strategy: Hosted Versus Posted Video“. Judging from the response so far, the article struck a cord with both readers and video platform proponents. Continue reading »

SlideShare launches Branded Channel with Microsoft

Slideshare-MicrosoftEffective as of yesterday, SlideShare became the next social network to deploy a branded channels approach. For Microsoft Office, SlideShare implemented the Parent Toolbox channel. Targeted at family use of Microsoft Office products, the channel offers solutions for the home and the family. SlideShare’s move indicates that more brands recognize the value of building branded channels as an integral part of their social marketing strategy. Continue reading »

Interbrand’s Top 100: Financials & automotive suffer, Google rises

interbrandRecently, Interbrand, the company that keeps track of the 100 strongest brands in an annual update, published the 2009 rankings. Most remarkable findings include that the major financials pay a price as a result of the financial crisis, Google rises once again and several new brands enter the charts. Continue reading »

Google CEO Eric Schmidt: YouTube to support subscriptions and micropayments

ericschmidtAccording to a report by Broadband TV News, CEO Eric Schmidt has said that in long term Google is looking to invent new business models for monetization of content on YouTube. Other than the ad-supported model, YouTube will allow micropayments and subscription-based models as well. Continue reading »

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